02446cam a22003258i 450000100090000000300040000900500170001300800410003001000170007102000310008804000230011904200080014205000210015008200360017110000390020724501160024625000200036226300090038226400340039130000130042533600260043833700280046433800270049250400510051952012920057065000290186265000320189170000390192377601580196221203706OSt20251027105643.0190912s2020    nyu      b    001 0 eng    a  2019040222  a9780367178727q(paperback)  aDLCbengerdacDLC  apcc00aP91.3b.B69 202000aGrad 302.2072/1 bB792 20202231 aBoyle, Michael P.,d1975-eauthor.10aApplied communication research methods :bgetting started as a researcher /cMichael P Boyle, Mike Schmierbach.  aSecond edition.  a2002 1aNew York :bRoutledge,c2020.  apages cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--cProvided by publisher. 0aCommunicationxResearch. 0aCommunicationxMethodology.1 aSchmierbach, Mike,d1976-eauthor.08iOnline version:aBoyle, Michael P,tApplied communication research methodsbSecond edition.dNew York : Routledge, 2020.z9780429296444w(DLC) 2019040223