02624cam a22003738i 4500 458 458 21203706 OSt 20251027105643.0 190912s2020 nyu b 001 0 eng 2019040222 9780367178727 (paperback) DLC eng rda DLC pcc P91.3 .B69 2020 Grad 302.2072/1 B792 2020 23 Boyle, Michael P., 1975- author. Applied communication research methods : getting started as a researcher / Michael P Boyle, Mike Schmierbach. Second edition. 2002 New York : Routledge, 2020. pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- Provided by publisher. Communication Research. Communication Methodology. Schmierbach, Mike, 1976- author. Online version: Boyle, Michael P, Applied communication research methods Second edition. New York : Routledge, 2020. 9780429296444 (DLC) 2019040223 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 0 0 ddc 0 0 NFIC GL GL CIR 2023-07-18 Purchased (FESI) 0.00 10339 0 Grad 302.2072/1 B792 2020 10339 2023-07-18 2023-07-18 CIR 0 0 ddc 0 0 NFIC GL GL CIR 2023-07-18 Purchased (New Century Books) 10507 0 Grad 302.2072/1 B792 2020 c2 10507 2023-07-25 c2 2023-07-18 CIR