02906cam a2200337 i 450000100090000000300040000900500170001300800410003001000170007102000310008804000280011904200080014705000220015508200350017710000380021224000760025024501110032625000200043726400680045730000270052533600260055233700280057833800270060650000360063350400670066952015960073665000260233265000240235865000250238277601610240721213104OSt20251027105645.0190920s2020    enk      b    001 0 eng    a  2019042882  a9781138332218q(paperback)  aDLCbengcDLCerdadDLC  apcc00aHD30.4b.H28 202000aGrad 658.0072/1bH122 20202231 aHackley, Christopher E.,eauthor.10aDoing research projects in marketing, management and consumer research.10aQualitative research in marketing and management :bdoing interpretive research projects /cChris Hackley.  aSecond Edition. 1aLondon ;aNew York :bRoutledge, Taylor & Francis Group,c2020.  axi, 266 pages ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aRevised edition of the author's  aIncludes bibliographical references (pages 232-257) and index.  a"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"--cProvided by publisher. 0aManagementxResearch. 0aMarketing research. 0aConsumersxResearch.08iOnline version:aHackley, Christopher E.tQualitative research in marketing and managementb2.dNew York : Routledge, 2020.z9780429446801w(DLC) 2019042883