03117cam a2200385 i 4500 486 486 21213104 OSt 20251027105645.0 190920s2020 enk b 001 0 eng 2019042882 9781138332218 (paperback) DLC eng DLC rda DLC pcc HD30.4 .H28 2020 Grad 658.0072/1 H122 2020 23 Hackley, Christopher E., author. Doing research projects in marketing, management and consumer research. Qualitative research in marketing and management : doing interpretive research projects / Chris Hackley. Second Edition. London ; New York : Routledge, Taylor & Francis Group, 2020. xi, 266 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of the author's Includes bibliographical references (pages 232-257) and index. "This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- Provided by publisher. Management Research. Marketing research. Consumers Research. Online version: Hackley, Christopher E. Qualitative research in marketing and management 2. New York : Routledge, 2020. 9780429446801 (DLC) 2019042883 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 0 0 ddc 0 0 NFIC GL GL CIR 2023-07-18 Purchased (Super Pages) 4324.00 10354 0 Grad 658.0072/1 H122 2020 10354 2023-07-18 2023-07-18 CIR