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  <titleInfo>
    <title>Advertising and public relations law</title>
  </titleInfo>
  <name type="personal">
    <namePart>Maye, Carmen</namePart>
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    <role>
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  </name>
  <name type="personal">
    <namePart>Moore, Roy L.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Collins, Erik</namePart>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued encoding="marc">2020</dateIssued>
    <edition>Third edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>ix, 361 pages : illustrations ; 26 cm</extent>
  </physicalDescription>
  <tableOfContents>The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.</tableOfContents>
  <note type="statement of responsibility">Carmen Maye, Roy L. Moore, Erik L. Collins.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising laws</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations and law</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">KF1614 .M66 2020</classification>
  <classification authority="ddc" edition="23">343.7308/2 M467 2020</classification>
  <identifier type="isbn">9781138484481</identifier>
  <identifier type="lccn">2019009432</identifier>
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    <recordIdentifier source="OSt">20874896</recordIdentifier>
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